1. Introduction

Welcome to European Central Brand (eucb.co.uk). Your privacy is of utmost importance to us. This Privacy Policy explains how European Central Brand ("Company", "we", "us", or "our") collects, uses, discloses, and protects your personal data when you visit our website eucb.co.uk, create an account, make a purchase, sign up for our emails, participate in the Prestige Reserve Program, or become a Founder's Circle Member.
By using our Website or participating in our Program and Membership, you agree to the terms of this Privacy Policy.

2. What Personal Data We Collect

We collect various types of personal data from you, which may include:

• Identity and Contact Data: Name, email address, billing address, shipping address, phone number.
• Payment Data: Payment card details (processed securely by third-party payment processors), billing information.
• Transaction Data: Details about your purchases, including products bought, date and time of transaction, amount paid, purchase history.
• Prestige Reserve and Membership Data: Your Prestige Reserve tier level, pre-loaded balance details, Free Shopping Credit balance, participation data (e.g., loading history, credit usage history), event attendance data, and other information related to your Program participation or Membership benefits.
• Technical Data: Internet Protocol (IP) address, browser type and version, device type, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
• Usage Data: Information about how you use our Website, products, and services, including browsing patterns, pages viewed, length of visit, clickstream data.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Personal Data

We collect personal data using different methods:

• Direct Interactions: You provide us with your personal data when you:

* Create an account on our Website.
* Make a purchase.
* Sign up for our newsletter or marketing communications.
* Participate in the Prestige Reserve Program by pre-loading funds.
* Enroll in or use your Founder's Circle Membership benefits.
* Contact us through our website form or email.
* Attend events organized or sponsored by us.

• Automated Technologies or Interactions: As you interact with our Website, we automatically collect Technical and Usage Data using cookies and other similar tracking technologies.
• Third Parties: We may receive personal data about you from third parties, such as payment processors (providing confirmation of transactions), shipping carriers (providing delivery updates), and analytics providers (providing usage data).

4. How We Use Your Personal Data

We use your personal data for various purposes related to our business and services, including:

• To process and fulfill your orders and manage deliveries.
• To manage your account and your participation in the Prestige Reserve Program, including tracking your Pre-loaded Balance and Free Shopping Credit.
• To provide your Founder's Circle Membership benefits and manage your status.
• To provide customer service and support.
• To send you marketing and promotional communications about products, services, and events we believe may be of interest to you, in accordance with your communication preferences.
• To personalize your experience on our Website and tailor offers and content to your preferences.
• To perform data analytics and improve our Website, products, services, marketing, customer relationships, and experiences.
• To ensure the security of our Website and prevent fraud.
• To comply with legal obligations and regulatory requirements.
• To manage and organize exclusive events for our Members and clients.
• To communicate important updates regarding the Prestige Reserve Program, Founder's Circle Membership, and our marketplace developments.

5. How We Share Your Personal Data

We may share your personal data with the following categories of third parties:

• Service Providers: We share data with third-party service providers who perform services on our behalf, such as payment processing, shipping and delivery, email marketing, website hosting, cloud storage, analytics, customer relationship management (CRM), and event management partners. These third parties are obligated to protect your data and use it only for the purposes for which they were engaged.
• Legal and Regulatory Authorities: We may disclose your personal data if required by law or if we believe that such action is necessary to comply with a legal obligation, protect our rights or property, prevent fraud or illegal activity, or protect the safety of our users or the public.

International Data Transfers: Some of the third parties with whom we share your data operate internationally, which means your personal data may be transferred to and stored in countries outside of the United Kingdom and the European Economic Area (EEA), including the USA and Canada, where data protection laws may differ from those in your jurisdiction. When we transfer your data internationally, we take steps to ensure that appropriate safeguards are in place to protect your personal data, in accordance with applicable data protection laws.

6. How We Store and Protect Your Personal Data

We store your personal data on secure servers and implement appropriate technical and organizational security measures, such as encryption and access controls, designed to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention: We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, as well as applicable legal requirements.

7. Your Rights Regarding Your Personal Data

Under applicable data protection laws (such as GDPR and UK GDPR), you have certain rights regarding your personal data. These rights may include:

• Right to Access: The right to request a copy of the personal data we hold about you.
• Right to Rectification: The right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): The right to request that we delete your personal data under certain circumstances.
• Right to Restrict Processing: The right to request that we restrict the processing of your personal data under certain conditions.
• Right to Object to Processing: The right to object to our processing of your personal data where we are relying on a legitimate interest or for direct marketing purposes.
• Right to Data Portability: The right to request a copy of your personal data in a structured, commonly used, and machine-readable format, or to request that we transfer it to another controller.
• Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint: The right to lodge a complaint with a supervisory authority responsible for data protection.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Website (e.g., essential, analytical, marketing cookies). Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the Website and to compile statistical reports on Website activity.
We use a cookie banner and/or a separate Cookie Policy on our Website to provide you with more detailed information about our use of cookies and to obtain your consent where required by law. Please refer to our [Link to your Cookie Policy/Cookie Banner Information] for more details.

9. International Users

Your personal data may be stored and processed in any country where we have facilities or in which we engage service providers. By using our Website or participating in the Program/Membership, you understand that your personal data may be transferred to countries outside of your country of residence, including the United Kingdom and France, which may have different data protection rules than in your country. We will take steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

1. Contact Us

If you have any questions about this Privacy Policy, your personal data, or if you wish to exercise your data protection rights, please contact us:
By email: hello@offpriceretail.network
By post:
European Central Brand
Lombard Business Park, 8 Lombard Road,
Wimbledon, United Kingdom SW19 3TZ
Via our website contact form: Contact Us